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Leasing helps you stay ahead of your competition
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If you sell equipment, you can't afford to not offer leasing to your customers. According to the U.S. Department of Commerce, "80% of all U.S. companies lease all or some of their equipment," and about 1/3 of all equipment purchased in the U.S. today is leased. That means if you're not offering leasing, you could be missing out on 33% of your potential sales. The fact is, if your customers are not leasing their equipment from you, they're probably leasing from somebody else—likely one of your competitors.
In addition to missing out completely on those customers who can't pay cash or chose not to, you're losing margin on your current sales and not taking full advantage of repeat business potential. Additionally, because of the low upfront cost, leasing programs allow for opportunities to sell more equipment. And, because leasing offers easy upgradeability, it promotes repeat business.
Leasing programs make selling easy. Low upfront costs and low monthly payments make your product more affordable, and the countless other benefits (tax savings, flexibility, etc.) allow you to market the most attractive product to your customers, which should increase sales. The question shouldn't be whether or not to offer leasing to your customers, but rather which leasing company to partner with. The same is true if you're currently offering leasing programs, but haven't experienced a significant increase in sales. Partnering with Highland Financial will allow you to offer the best leasing programs in the industry because we know what's most important to you and your customers. Highland Financial is a vendor focused company, which means all of our processes and programs are designed to help you sell more of your product. We do so by offering our vendors the following advantages:
- Prefunding: Upfront payment limits your liability and allows you to conserve capital. Most leases will include partial or full payment upfront to limit your risk and conserve your valuable cash reserves.
- Fast turnaround: In your competitive industry, it is important to get your customers closed and "off the street" as quickly as possible. We offer same day approvals on most transactions, often times within hours or minutes.
- Industry-Leading Credit Appetite: More approvals mean more sales. Highland Financial's programs lead the industry in approving high risk credits including startup businesses, cautionary industries, and customers with lackluster personal credit.
- More Options: The more options you are able to present to your customer, the more likely you are to make a sale. And with the numerous benefits of leasing, more businesses than ever are turning to leasing for their equipment needs.
- Competitive Rates: You can rest assured knowing that Highland Financial makes getting your customer the best rate our top priority. It's why we offer nearly twice as many options as most of our competitors.
- Personal Attention: Both you and your customer will have a dedicated Account Executive and Lease Facilitator. Both individuals work together to provide quick, accurate and responsive service.
- Preferred Partner Program: Highland Financial offers its Preferred Partners numerous additional benefits—including access to P3 Direct, joint marketing programs, preferred rate programs, referral incentives, training, etc.
- P3 Direct: Leasing makes selling easy and P3 Direct makes offering leasing easy. P3 Direct allows you to provide leasing quotes to your customers with very little effort.
- Training: Highland Financial will help train your sales staff to tap into leasing's full sales-boosting potential.
- 5 x 90 Guarantee: Your satisfaction, and the satisfaction of your customers, is not only a priority, it's a promise. Our Preferred Partners receive a scorecard every 90 days to ensure that your customers are receiving the service they deserve, and to notify you when your customers' leases are ending so you can take advantage of repeat business.
- Full Service: Offering leasing allows you to market yourself to your customers as a professional, full service equipment dealer.
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